
About Canary Innovation
Canary Innovation is a consultancy and independent research company.
Our consultancy services include:
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Collaboratively evaluating early warning systems and identifying areas to improve, using a range of innovative tools and value chains
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Providing evidence-based advice on warning systems, behavioural responses, and risk communication for any hazard
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Developing new warning systems, and advising on impact-based warnings
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Conducting user needs assessments for forecast and warning information
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Independent workshop and meeting facilitation, training, and engagement (IAP2 certified)​

​Our social science research is on developing more effective communication of forecasts and warnings.
You can check out our full list of publications here. Previous research includes:
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Risk perceptions and behavioural responses to forecasts and warnings, including impact-based warnings
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Determining research gaps, challenges, solutions, and strategic directions, including at an international level
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Volcanic alert level system review using ethnography
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Emergency Mobile Alerts
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User needs for hazard and risk information to take a people-centred approach
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Communication for all hazards: weather, floods, landslides, earthquakes, volcanoes, and tsunami
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Communicating likelihoods and about uncertainty.
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We welcome enquiries about partnering in research proposals.

Director - Dr Sally Potter
Dr Sally Potter is a global expert on early warning systems. She is an award-winning social scientist who helps emergency managers and scientists to communicate forecasts and warnings more effectively.
Dr Potter has a PhD in Emergency Management, and practical experience in writing forecasts for volcanoes and earthquakes. She has advised the New Zealand Government about Emergency Mobile Alerts and warning systems. She is a global leader in weather warning and interdisciplinary research, including on risk perceptions and behavioural responses to nearly all types of natural hazards.
