About Canary Innovation
Canary Innovation is an independent consultancy and research company. We provide expert support on communicating forecasts and warnings for natural hazards, alongside broader evaluation and research services.
We work with organisations globally to:
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Independently evaluate projects, programmes, and early warning systems, and identify practical improvements
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Translate scientific and technical evidence into clear strategies, business cases and guidance
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Design and deliver applied social science research, including literature reviews, workshop and focus group facilitation, data analysis, and synthesis
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Understand user needs for information, so services are people-centred and useful
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Communicate complex topics clearly in reports and presentations.​
Director - Dr Sally Potter
Dr Sally Potter is an independent project evaluator and research consultant who helps organisations turn scientific and technical evidence into practical strategies, policies, and services for communities.
She has a background in natural hazards and risk communication, with experience spanning local government and emergency management, scientific monitoring of hazards, communicating forecasts, and applied research.
Dr Potter has a PhD in Emergency Management and has led interdisciplinary projects on how people understand information, perceive risk and respond to warnings. She works with partners in Aotearoa New Zealand and internationally on evaluation, applied research, and the design of people-centred information services.